Welcome back to Grace Over Guilt. I am Dan Kaufman.
Today I want to talk about a moment that almost did not happen. A phone call I almost did not make. A conversation that could have gone completely differently.
My first client after coming back.
This is a story about rebuilding trust. Not just with others. With yourself. And why the second kind is often harder than the first.
The Weight of What Happened
If you have been following this series, you know the story. Business collapse. Legal trouble. Eight months incarcerated. Marriage ended. Reputation in shambles.
When you come out the other side of something like that, everything is different. Including how you see yourself.
Before the collapse, I had confidence. Maybe too much. I believed in my ability to figure things out, to deliver results, to help clients build something real. That confidence was not arrogance. It was earned. Years of doing the work and seeing what happened when I did.
After? That confidence was gone.
Not diminished. Gone.
In its place was something else entirely. A constant questioning. Can I still do this? Should I? Who am I to advise anyone on anything when I clearly could not manage my own life?
The skills were still there. I knew that intellectually. Nothing about marketing or systems or strategy had changed. But something in me had. The connection between knowing and doing was broken.
I was afraid to try. Because trying meant facing the possibility that I was no longer the person I used to be. And I was not sure I could survive that confirmation.
The Call I Almost Did Not Make
Three months after I was released, I was still not working.
Technically, I was doing small things. Helping a few people informally. Nothing structured. Nothing that felt like actually running a business.
My friend Mike called. We had worked together years before. He knew what happened. Most people in my network did, whether they admitted it or not. That is the thing about a very public failure. You do not get to control the narrative.
Mike had a problem. His business was stuck. Revenue flat. Marketing inconsistent. Operations a mess. He needed help.
And he asked if I would be willing to take a look.
My first instinct was to say no.
Not because I did not want to help. Because I was terrified of what would happen if I tried and failed. If I let him down the way I had let myself down. If the person who used to be good at this turned out to be gone for good.
I told him I would think about it.
I spent three days thinking about it. Which really means I spent three days cycling through fear and doubt and every worst-case scenario I could imagine.
Then I called him back and said yes.
Not because the fear went away. It did not. I said yes because staying frozen was worse than risking failure. Because I could not rebuild anything by hiding from everything.
The First Meeting
We met at a coffee shop. Neutral territory. I remember what I was wearing. I remember where I sat. I remember the exact moment I opened my notebook, and for a second, my mind went completely blank.
What do I do again?
Then Mike started talking. About his business. His challenges. What was working and what was not. And something shifted.
I was not thinking about myself anymore. I was thinking about his problem. The patterns I saw. The questions that needed asking. The gaps between where he was and where he wanted to be.
Without realizing it, I started doing the work. Not performing. Not pretending. Just doing what I had done hundreds of times before.
We talked for two hours. By the end, I had outlined a three-month plan. Marketing priorities. Operational fixes. Systems that would eliminate the chaos he was drowning in.
Mike looked at the notes I had made. Then he looked at me.
He said, "I was not sure you were still in there. I am glad you are."
I almost cried. I did not. But I almost did.
Because I was not sure I was still in there either. And that moment was the first real evidence that maybe I was.
The Work That Followed
Working with Mike was not a triumphant comeback story. Not at first.
The first few weeks were hard. Not because the work was difficult. The work was familiar. What was hard was managing my own psychology while doing it.
Every time something went wrong, and things always go wrong in the early stages of any engagement, my brain went to the same place. See? You cannot do this anymore. You are going to fail again. You are going to let him down the way you let everyone down.
I had to learn to recognize that voice for what it was. Fear wearing a costume. Not wisdom. Not truth. Just fear.
And I had to keep working anyway.
Slowly, things started to work. His marketing got cleaner. Lead flow improved. Operations became less chaotic. The changes were not dramatic at first. But they compounded.
By the end of month two, Mike was seeing real results. By month three, revenue was up thirty percent. Not because I did anything miraculous. Because we fixed the fundamentals that were broken and let consistency do the rest.
But here is the thing that mattered more than the results: I showed up. Every day. Even when the voice told me I could not. Even when fear said to quit. I did not quit.
And each day I showed up, the voice got a little quieter.
What Mike Did Not Know
Mike thought he was hiring a consultant to fix his business. He was. But he was also doing something else. Something he probably did not fully realize.
He was giving me a chance to rebuild something that had shattered: my belief in my own competence.
When you fail in the ways I failed, you do not just lose external things. Business. Reputation. Relationships. You lose something internal too. The narrative you have about who you are.
I used to be the person who could figure things out. Who helped others solve problems. Who knew what to do when things got complicated.
After the collapse, I no longer knew if that person existed.
Mike gave me evidence. Proof that the skills were still there. That what I knew how to do could still help someone.
That proof did not erase the past. Nothing erases the past. But it created a new data point. A counter-example to the narrative of failure I had been telling myself.
I am not sure he knows how significant that was. I should probably tell him.
The Lesson About Trust
Here is what I learned from that first client back:
Trust is not rebuilt in your head. It is rebuilt in action.
I could not think my way back to confidence. I could not read my way there or journal my way there or affirm my way there. The only path was through doing. Through showing up and doing the work, even when every part of me screamed that I was not ready.
Readiness is a myth. You never feel ready for the things that matter. You feel ready for the things that do not challenge you. And those things do not rebuild anything.
The other lesson: you cannot rebuild alone.
Someone has to give you a chance. Someone has to trust you before you are fully trustworthy again. Mike took a risk. He hired someone whose last chapter was a disaster. He bet that the skills were still there, that the person he remembered was still somewhere inside the wreckage.
I am grateful for that bet. More than he probably knows.
And it made me think about how often I have the chance to take similar bets on others. To give someone a chance when their record does not justify it. To see the person behind the story.
Grace extended creates the conditions for redemption. Without it, people stay stuck in the identity of their worst moment.
Where It Led
Mike was not just a client. He was a bridge.
From that engagement came referrals. From those referrals came others. Slowly, a business started to form again. Not the same business I had before. Different. Smaller in some ways. More focused.
But also more honest.
The old business was built on hustle and performance. Look successful. Act confident. Never let them see you struggle. The new business is built on something else. Showing up as I am. Being honest about what I know and what I do not. Being real about the journey.
I am not sure the old version of me could have built this. He was too busy performing.
The collapse destroyed a lot. But it also cleared the ground. And what grows in cleared ground is sometimes better than what was there before.
Not always. Sometimes cleared ground stays barren. But sometimes, with enough patience and work, something new takes root.
What I Would Tell You
If you are in the place I was, here is what I would say:
The voice that says you cannot do it anymore is lying. It feels true. It sounds authoritative. But it is just fear. And fear is not a reliable narrator.
You will not feel ready. Start anyway.
The first step is the hardest. Not because it is the most complicated. Because it requires moving against everything in you that wants to stay frozen.
Find your Mike. Someone who will give you a chance. Someone who knew you before and is willing to bet on you now. Tell them you are ready even if you are not sure. Then show up and prove it.
Trust is rebuilt one action at a time. Not one thought at a time. Not one affirmation at a time. One action.
And each action builds on the last. Until one day you look back and realize the voice is quieter. Not gone. But quieter.
That is enough. Quieter is enough.
The Takeaway
My first client back was not just about business. It was about identity.
Who was I after everything fell apart? Could I still do the things I used to do? Was there anything left of the person I had been?
The answers did not come from reflection. They came from action. From saying yes when I wanted to say no. From showing up when every part of me wanted to hide.
Rebuilding is not a mental exercise. It is a physical one. You rebuild with your hands. With your presence. With the willingness to try again.
And if you fail? You try again. Because the alternative is staying frozen. And frozen is not a life. It is just waiting.
Do not wait.
Make the call you have been avoiding. Take the meeting you are afraid of. Start the work you are not sure you can finish.
The confidence will follow the action. It will not come before.
Thank you for listening. Next episode, I want to talk about the hardest lesson of all: learning to let go of the person you used to be so you can become who you are now.
One step, one day. Grace over guilt.
